Bankers Baseline
Bankers Baseline
Bankers baseline is a loan and deposit growth system that focuses on the relationship between your customers, your bankers, and your bank.
Consultative bankers grow:
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Their Communities
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Their People
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Their Bank
Financial expertise is the hallmark of the consultative banker. Helping your clients understand everything from how to increase a business's cash flow to calculating the break-even price for a corn producer is how they provide the financial value that separates you from your competition.
Whether it is rate pressure from Farm Credit or large corporate banks, Community bankers face low cost rate providers every day. Bankers Baseline teaches your bankers how to monetize the value of their expertise and use that economic value to overcome low price and justify premium pricing.
TrueGrowth helps your team of bankers optimize the role their financial expertise plays in their interaction with their clients. We help your bank develop a proactive, consultative, systematic approach that uses your products, services and expertise to grow your community, your people, and your bank.
Case Study
The Problem:
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Law firm has payment fraud concerns
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Current large corporate bank does not maintain a proactive consultative relationship
Our Solutions:
Through proactive outreach the community bank identifies the problem, recommends a payment fraud protection strategy, and shows how they will help the law firm with implementation.
The law firm moves all deposit accounts to the proactive community bank.